They speak with Ben Fritz, author of The Big Picture: The Fight for the Future of Movies, and explore how the need to fill multiple screens created a burst of risk-taking creativity in Hollywood that arguably culminated in 1999 … and how that climactic success swiftly lead to a focus on opening weekends with blockbuster movies on multiple screens, effectively pushing out any smaller or more independent features. The 99% Invisible podcast from Maexplores the rise and fall of the megaplex movie theatres that began to sprout up in the early 90s. But this is hardly the first time that movie theatres had to find a way to draw peoples out of their home to share a big screen viewing experience. The movie theatre industry - distinct from the movie making industry - was in trouble even before COVID-19 turned Passively Sitting In The Dark Near Other People For Two Hours While Staring At A Screen into a death sport.
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